In our industry, it’s inevitable that we’re continuously daring. If
we don’t reinvent and find new innovative ways, we’ll get
outrunned by our competitors. This is important on a group level
as well as on an individual.
We get it done
“Att foodora” has become a common verb in Sweden which
makes us a game changer!
We're equally pink
We believe that innovation is forced by different minds coming
Despite how much we grow, how successful we are and
how well-known our brand is, the warmth and the
consideration for each other should always remain the
same. This is our cultural aspiration and it will be the
essence of our pink identity.
Our cultural aspiration will guide us whenever we need
to make decisions. It will educate our customers and
partners in what we are and what we stand for. It will
support our leaders in order to develop and engage us
as employees to reach our full potential. Furthermore, it
will help us attract and recruit new foodorians and ensure
Our cultural aspiration is built on three pillars, our core
values, that will help concretize what we’re aiming for:
We dare, We get it done & We’re equally pink. These
values will be known by heart by each and every
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